Grohe wins Red Dot Award 2021 for its interactive Grohe X platform

Grohe has been awarded a coveted Red Dot Award in the Digital Solutions category for its digital experience hub, Grohe X.

The content hub was created to enable industry target groups to have access to the brand, while allowing them to tailor their digital experience with zones dedicated to product, inspiration and know-how transfer alongside service-oriented offers such as tutorials and specialist events, and opportunities to connect with brand experts. Since its launch in March this year, Grohe X is said to have proved a resounding success, and currently attracts around 2,500 visitors daily.

“As an award winner, Grohe has proven that they think ‘outside the box’," said Red Dot initiator and CEO, Prof Dr Peter Zec. "The brand knows how to act quickly in times of crisis and use upheavals for new design approaches. In this way, they master important challenges and also make a valuable contribution to the further development of society.” 

“Grohe X is much more than a digital trade show replacement and the 35,000 visitors and 70,000 views in the first week alone have proven us right,” said Jonas Brennwald, leader Lixil EMENA and co-CEO for Grohe AG. “The platform is designed to perfectly position our communication for the future. We are delighted that with the Red Dot award we have now also received international confirmation that we have created something that is not only well designed, but also an extremely successful brand communication tool.”