Grohe Professional launches new multimedia consumer campaign

Grohe’s sub-brand Grohe Professional, which is committed to supporting installers, has launched a new campaign that aims to celebrate the relationship between consumers and their professional partners in creating individual bathroom concepts. 

Kickstarting Grohe’s activities on the Professional sub-brand, which it launched in June last year, this multimedia campaign will incorporate media adverts and social media activities including dedicated Professional content. As part of the campaign, Grohe Professional will have a presence at industry events throughout the year and Grohe will also be offering incentive promotions for partners and customers as part of the campaign.

The dedicated Grohe Professional product portfolio consists of over 700 products, including Grohe Eurosmart, Grohe BauEdge ceramics and Grohe Essence, and is supported by a service and training concept.