Tile of Spain has taken part in Milan Design Week, which took place from 15th – 21st April. The organisation, which describes itself as the voice of the Spanish tile industry, presented 'House of Mirrors’, an exhibition that featured tiles from 16 Spanish brands and was designed by the architecture studio La Errería Architecture Office.
Designed to go beyond a conventional installation and offer an illusory experience between mirrors and structures, it showed the ceramic surfaces from different angles and demonstrated the versatility of the products presented by Tile of Spain.
The 16 Spanish companies that were included in the installation were: Arcana, Azteca, Cevica, Colorker, Cristacer, Decocer, Dune, Equipe, Gayafores, Grespania, Natucer, Realonda, Tau, Undefasa, Vives and WOW Design.
This participation was part of the Spanish Ceramic Tiles Promotional Plan in Italy and was co-financed by ICEX Spain Exports and Investments and ASCER, the Spanish ceramic tile manufacturers’ association, and managed by the Economic and Commercial Office of Spain in Milan.
The 'House of Mirrors' installation was located in one of the six spaces that INTERNI magazine had at the Università degli Studi di Milano, also known as La Statale, in Via Festa del Perdono 7.
Spanish ceramics were also present in other areas of the Fuorisalone such as the "Appartamento Spagnolo", organized by ICEX and Elle Decor Italia at the Palazzo Castiglioni, which featured products by WOW Design; and the exhibition "Aqua: a design exploration" organised by Archiproducts in the Tortona area, with the participation of Harmony. Other companies such as Porcelanosa also hosted events in their showrooms during the design week.
