Grohe, a leading global brand for complete bathroom solutions and kitchen fittings, says it is set to reshape the future of water experience at this year’s edition of ISH. Every aspect of Grohe’s presence at the world's leading trade fair for HVAC and water will reflect the foundation of the brand: 'Pure Freude an Wasser' – pure joy of water. From an exhibition design that creatively incorporates the element to innovative solutions that enhance daily experiences, complemented by engaging accompanying events, water will be celebrated in all its facets.
Bijoy Mohan, leader LIXIL International, said: “Our presence at ISH 2025 is both honoring the brand's foundation and a demonstration of how we envision the future of water enjoyment will look. For nearly 90 years, our mission – Pure Freude an Wasser – has driven us to create solutions that enrich everyday life. At ISH, we are proud to showcase innovations that not only redefine water experiences but also set new benchmarks for quality, technology, design, and sustainability. By reaffirming our purpose, we are recommitting to what matters most: empowering our customers and professional partners with solutions that deliver value and inspire confidence in the future.”
As well as the Grohe booth in Hall 3, D11, the brand will be present at:
* The GROHE Truck as a mobile exhibition space can be visited at the Agora outdoor area.
* The ISH Festival in Hall 6.1 is dedicated to the next generation of the sanitation and heating industry. Young tradespeople and apprentices can explore engaging activities and learning opportunities, including GROHE’s booth, featuring exciting installation challenges.
* Value of Water Conference (17th - 18th March, Congress Center of Messe Frankfurt): In the panel discussion 'Unlocking the Sanitation Market: How to Create an Ecosystem between Market Opportunities and Social Impact Initiatives', Erin McCusker, Senior Vice President and Leader of SATO and LIXIL Public Partners, will explore how businesses can bring innovation and scalable solutions to underserved markets to improve basic sanitation. The panel will take place on Monday, 17th March 4:30-5pm (CET) on the conference’s main stage.
