PWS is inviting kitchen retailers to join its Second Nature Retailer Programme – a national network of over 180 accredited showrooms. With more than 25 years of expertise in the kitchen and bedroom industry, PWS says Second Nature offers retailers an unrivalled platform to elevate their business.
As a member of the programme, retailers become ambassadors for Second Nature, gaining access to premium tools and support designed to drive growth and enhance customer engagement. Benefits include a dedicated customer service team, free showroom design services, a consumer brochure and an exclusive retailer hub packed with brochures, trend-driven imagery, social media resources, and marketing campaigns. Members also benefit from national brand exposure, with over 35,000 engaged social media followers and a strong digital presence that generates consumer leads directly to local showrooms.
The team recently hosted a successful social media content creation day, providing retailers with high-quality, on-brand assets to support their digital marketing efforts. The session offered practical guidance on creating engaging content, and following its positive reception, plans are already underway to deliver more digital and marketing-focused events in the near future. In addition, PWS is continuing to support its retail partners with impactful point of sale materials designed to drive brand awareness and customer engagement within showroom environments.
Jordan Wilson, sales manager at PWS, said: “PWS is incredibly proud of the Second Nature Retailer Programme and the opportunities it creates for independent kitchen retailers across the UK. Our goal is to provide our partners with not only premium products, but the tools, support, and national brand presence they need to grow and thrive. It’s about combining local expertise with the strength of a trusted national brand – helping our retailers stand out in a competitive market.”
