Aqualisa launches new website to transform shower buying experience

Smart showering solutions specialist Aqualisa has announced the launch of its new website. The new platform has been more than a year in development, and the company says it is designed to deliver a 'seamless, modern, and customer-first digital experience'. 

Built on a fresh Magento foundation, the site introduces a host of features and enhancements aimed at improving performance, usability, and e-commerce functionality. It marks a significant milestone in Aqualisa’s digital transformation journey.

The new website employs Aqualisa’s new branding, including a new logo where the ‘Q’ is represented by a power switch. This highlights the company’s lead on smart connected shower products, and its principles of innovation and simplicity.

New website highlights include:

Fully configurable product pages
Customers can now customise and purchase smart, mixer, and electric showers directly online.

3D and Augmented Reality viewer
Visualise products in an existing bathroom using interactive 3D and AR tools.

Streamlined checkout and navigation
A reimagined user journey with multiple product discovery paths by type, range, or colour.

Mobile-first design
A responsive layout optimised for all devices.

Smart Showering App integration
Try out Aqualisa’s digital showering experience online.

Enhanced performance
Faster load times, optimised imagery, and smooth page transitions with interactive animations.

The site makes it easier than ever for customers to explore, compare, and purchase products. There are a number of practical tools: a new showroom locator, a login hub, and an interactive demonstration of the Aqualisa app, showing how powerful yet simple the latest generation of Aqualisa smart showers can be.

Alan Margerison, head of digital marketing at Aqualisa, said: "Our sleek, clean and simple new website is based on a complete rethink of our customers’ digital experience. We’ve built a platform that not only reflects the quality and innovation of our products, but also makes it easier for customers to find, configure, and buy the perfect shower. This is just the beginning – we have a clear roadmap of exciting future enhancements already in motion.

James Smith, VP, category management at Aqualisa, added: "This new website is a fantastic step forward for the Aqualisa brand. It brings our product offering to life in a way that’s intuitive, inspiring, and aligned with the expectations of today’s digital-first customer. We’re excited to see how this platform will support our continued growth and innovation."