Dan Banks joins Lecico Bathrooms as new commercial director

Lecico Bathrooms has announced that Dan Banks has joined the business in the role of commercial director, starting in January 2026. In this important new senior leadership team role Dan will be responsible for commercial activities, customer management and sales. Dan has a wealth of experience in senior sales and marketing roles at organisations including Velux, Adey, and – more recently – Brand K.

Dan commented: “I’m delighted to be joining Lecico at this exciting juncture. Lecico has a strong heritage, a customer-centric focus, and ambitious growth plans. I’m looking forward to working with the Lecico team to accelerate sustainable growth, strengthen our market position, and deliver long-term value for customers, partners and the wider business.”

Antony Thompson, MD at Lecico Bathroom, said: "We are extremely pleased to welcome Dan to the Lecico Bathrooms team. This important appointment perfectly aligns to our strategic growth plans and Dan joins us at an exciting stage of our journey.”