Häfele announces exclusive UK partnership with Miele at KBB Birmingham 2026
Häfele announces exclusive UK partnership with Miele at KBB Birmingham 2026
Häfele UK has announced it is now the exclusive distributor of Miele’s premium domestic appliances to select kitchen retailers, studios and showrooms, showcasing some of its range on stand at KBB Birmingham 2026.
Stocking a selected range of Miele appliances – including ovens, induction hobs, dishwashers, washing machines, fridge-freezers, microwaves and coffee machines – and 4 complementary accessories, Häfele will provide national coverage from its central UK distribution hub, with a 48-hour delivery promise to keep projects on track.
Founded in 1899 with its ‘Immer Besser’ – translated as ‘forever better’ – brand promise, Miele appliances are manufactured to the highest standards, reflecting over 125 years of German engineering excellence. Supporting future-proof kitchen designs, Miele products are focused on clean lines and timeless elegance, and allow users to run and monitor appliances remotely via the Miele App.
Products are designed for installation consistency across ranges, while Miele is known for its stringent quality controls with all products being stress and endurance tested before they reach the market. Registered appliances come with a 2-year warranty for peace of mind. Additionally, a comprehensive and dedicated aftercare support service of repairs and maintenance will be available to customers, delivered directly by Miele’s in-house team of trained technicians.
Richard Curtis, MD for Häfele UK, said: “For too long, many of our partners have had to step outside the project to access premium brands, losing control, margin, and influence along the way. By bringing Miele into our portfolio as the UK’s sole distributor, Häfele is changing that.
“When your kitchens carry Miele, you signal craftsmanship, reliability, and design integrity –values that elevate your own business and unlock higher-value projects. Guided by Miele’s ‘Immer Besser’ philosophy, which mirrors our own commitment to always doing better for our customers, we’re proud to now offer a trusted, direct route to Miele appliances, exclusively for pre-authorised retailers, studios and showrooms. This partnership builds even further on our 40+ years of supporting customers with complex, high-value projects.
“Now, in collaboration with, Miele, we can help our customers achieve this premium feel – combining their design expertise with our trusted distribution capabilities to deliver kitchens built to perform for decades.”
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