MERLYN and Pink Ribbon Foundation collaboration highlighted at KBB Birmingham 2026

At KBB Birmingham 2026, MERLYN showcased a one-off Pink Shower installation created in partnership with the Pink Ribbon Foundation. The special ARYSTO X Shower Enclosure served as a meaningful design statement to raise awareness around the importance of regular breast selfchecks – a simple routine that can be incorporated into everyday life.

The ARYSTO X collection is designed to offer an uninhibited showering space that encourages relaxation, quality, and luxury. Created with wellness in mind, ARYSTO X complements the modern bathroom aesthetic while its ethereal simplicity helps create a calming space to unwind and recharge.

Marketing director, Eileen Slattery, said: “Our partnership with the Pink Ribbon Foundation allows us to shine a light on something incredibly important. The privacy of your shower makes it an ideal moment to pause and do a quick breast check. The pink ARYSTO X shower designed exclusively for KBB helped us raise awareness and normalise the conversation!”

Head of corporate partnerships, events & PR, Lisa Allen, added: “MERLYN has been a valued long-term corporate partner, and together we’ve been able to keep promoting the importance of breast cancer awareness. With around 55,000 people diagnosed with breast cancer in the UK each year, encouraging regular self-checks is vital, and the shower is one of the best places to do this.”

The company donates £25 from the sale of every ARYSTO X shower enclosure to the Foundation, directly contributing to breast cancer research and support services.