Villeroy & Boch announces two new appointments to its UK sales leadership team

Villeroy & Boch has announced 2 new appointments to its UK sales leadership team, reinforcing its strategic commitment to strengthening its market position and driving growth across key channels. Rob Osborne and Elliot Smith have joined the company as sales channel directors for retail & wholesale and residential, respectively.   

   

Lisa Whitfield, MD UK Cluster, said: "As Villeroy & Boch continues its dynamic growth trajectory, it is imperative that we have outstanding leadership guiding our sales efforts. I am thrilled to welcome Rob and Elliot, whose extensive expertise and their proven track records will be instrumental in enhancing our sales strategies, deepening relationships with our partners, and achieving our ambitious goals in the UK market."   

   

Rob Osborne – sales channel director, retail & wholesale, UK   

Rob Osborne, pictured right, officially commenced his role on 1st June, 2026. He will oversee the retail & wholesale channels across the UK, bringing a wealth of experience from over 18 years in sales leadership within the household products and consumer sectors. Most recently, Rob served as UK & Ireland retail & office channel sales leader at 3M, where he was recognised for successfully exceeding targets for priority brands. His understanding of the retail landscape is expected to be a significant asset as Villeroy & Boch expands its reach and optimises sales performance.   

   

Elliot Smith – sales channel director, Residential, UK   

Elliot Smith, pictured left, joined Villeroy & Boch on 8th June, 2026, and will lead the residential channel for the UK. He brings a strong background in specification sales, having previously held the position of sales director – specification at Vado. During his tenure, he played a crucial role in leading and inspiring the specification sales team and establishing successful strategic partnerships with national and regional developers, merchants, architects, and designers. Elliot’s prior experience at GROHE further aligns with Villeroy & Boch's strategic objectives for the residential channel.