The 1810 Company expands Fireclay range with new designs and 12-month price stability

The 1810 Company has expanded its Fireclay offering with new Butler sink models, combining premium design and hardwearing performance with price stability for customers.

Available now, a distinctive new fluted-front Fireclay Butler sink, alongside a classic non-fluted version, are the latest additions to 1810’s product portfolio.

The company says the new models 'will be offered at an accessible price point that will remain frozen for the next 12 months', providing greater certainty at a time of considerable movement in fireclay pricing across the market.

Both models measure 795mm wide, a carefully considered dimension that accommodates the +/- 5%-dimensional tolerance associated with Fireclay manufacturing, ensuring the sinks will fit within an 800mm cabinet.

MD Bernhard van Ommen believes it is important that the launch not only provides customers with a new, high-quality Fireclay option, but also greater certainty when planning and specifying future projects.

He commented: “We’re really pleased to be expanding our Fireclay offering with these two new models, giving customers another high-quality, durable option for their projects. The choice of classic and fluted fronts brings greater design flexibility, while the 795mm sizing has been carefully considered for compatibility with an 800mm cabinet – combining aesthetic appeal with practical specification.

“We also understand how important pricing certainty is when customers are planning and quoting for future projects. We want them to have confidence in both the product they’re specifying and the price they’re working with. That’s why we’ve committed to keeping prices on these new Fireclay models unchanged for the next 12 months, providing greater stability and reassurance for our customers.”

The new Fireclay models provide greater choice when it comes to the finer details of a kitchen design. The classic Butler front offers a timeless, understated aesthetic, while the new fluted alternative introduces texture and depth, creating an eye-catching feature suited to both traditional and contemporary schemes.

Beyond their aesthetic appeal, both sinks have been designed to offer the practical qualities required for everyday kitchen use. Extremely hardwearing, non-porous and resistant to both heat and chemicals, they combine long-lasting durability with the distinctive character and premium finish associated with Fireclay.

The new Fireclay additions are available to order now from The 1810 Company. To place an order, or to find out more information, please contact 1810’s Sales team by emailing [email protected]