The Bathroom Manufacturers Association (BMA) has been announced as a finalist in the Association Excellence Awards 2021.
The Association Excellence Awards recognise and reward the hard-won achievements of trade bodies, professionals membership organisations and associations, and the BMA has been shortlisted in the Digital Marketing Campaign category.
Tom Reynolds, chief executive of the BMA, pictured, said: “We are extremely proud to be finalists in the Association Excellence Awards 2021. We understand how prestigious these awards are, and the high standards required to be shortlisted. This is the first time we have entered, and it is testament to the dedication and hard work of our team, who are achieving great things for our members.
“Our entry focussed on our 2020 digital marketing strategy, which prioritised multimedia content. The pandemic meant this approach became even more relevant, and our videos, produced in a safe and cost-effective way, provided a platform for members, guests and key stakeholders to continue connecting in a meaningful way. Despite testing times, our strategy resulted in membership growth and increased the engagement of existing members. I’m proud of what we’ve achieved.”
The winners are set to be announced at an awards ceremony at the Kia Oval in London on 29th June.
