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BORA’s Andy Cummings: Why the customer journey doesn’t end when the kitchen is finished

Andy Cummings, group lead ASM UK at BORA, explains why the cooktop filter is the perfect reason to build an ongoing with your customer – after all,...
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Mon 23rd Feb 2026

BORA's Andy Cummings – Why seeing is believing in the world of kitchen retail

In a sector where product performance and premium design often take centre stage, it’s easy to overlook one of the most powerful tools we have as an i...
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Thu 17th Jul 2025

Bora's Andy Cummings – Live cooking demos turn seeing into believing

When it comes to selling high-end appliances, nothing beats cooking demonstrations to showcase the impressive results that can be achieved with the la...
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Mon 9th Sep 2024

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