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Digital marketing: Google's AI update has changed everything – what should you do?

Google has pivoted and it's another victory for AI – now search engines will never be the same. In the first of 4 articles, Katrina Bell looks at wh...
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Thu 16th Jul 2026

Digital marketing – How Google's AI overviews are signalling the end of SEO

Google's new AI overview strategy makes it harder to draw visitors to your website, which signals the end of SEO as we know it – Katrina Bell explains...
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Mon 27th Apr 2026

Digital marketing – Are you maximising your Google Business Profile?

Google has added the option to include your social accounts onto your Google Business Profile, so now is the time to make the most of this untapped re...
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Mon 4th Nov 2024

How new Gmail protections will make for a 'safer, less spammy' inbox

Are you a Gmail ‘bulk sender’? If so, you should be aware of the sender validation changes being introduced by Google this month, which it says will m...
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Fri 9th Feb 2024

What Google's Year in Search 2023 tells us about consumer habits

Consumer buying habits may be eye-opening at first, but peel back a layer and the nation’s purchasing patterns are revealed keyword by keyword, even w...
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Thu 25th Jan 2024

Digital marketing – Are you confident you speak fluent Google?

It might sound flippant, but it's a serious question – after all, SEO and Google speak are not always easy to understand. Luckily Katrina Bell is here...
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Fri 12th Jan 2024

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