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Digital marketing – Why you need to get on board with Channels

The use of Channels – one-way, one-to-many broadcast tools – is surging in popularity as marketers are identifying an efficient way of enhancing custo...
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Mon 6th Jan 2025

Expert view: Making sales on Instagram – it's easy when you know how

Does it sometimes feel like everyone else is coining it in, but you've yet to work out the special sauce? Katrina Bell considers how to go about makin...
insight features

Mon 17th Oct 2022

Expert view: Is it ever a good idea to buy followers to show growth?

When your competitors’ feeds seem to be mobbed by crowds and enjoying a deluge of likes, the temptation to bump up your numbers can be irresistible –...
insight features

Wed 7th Sep 2022

Expert view: Instagram Stories – one bandwagon it's worth jumping onto

Whether your posts are organic or paid-for advertising, Instagram Stories are a brand’s best bet on the social channel, writes Katrina Bell. This is o...
insight features

Wed 10th Nov 2021

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