Smeg has signed a deal with MHK-UK, to supply its retail partner network with its built-in range, as well as other iconic products from the Smeg portfolio.
The deal, agreed at the end of 2022 with Smeg UK, will see the Italian appliance brand's stylish and innovative products made available to MHK-UK’s growing network of retail partners. The range encompasses everything from ovens, compact appliances, hobs and hoods, as well as built-in dishwashing and refrigeration. Range cookers and the iconic FAB refrigeration range will also be available.
“At MHK-UK our aim is to ensure that our retail partners have all the necessary tools and levels of flexibility to both generate and convert sales leads. We recognise that appliances play just as big a part as the furniture itself when it comes to creating design solutions that the answer the aesthetic needs as well as the specification and budget requirements of the customer. Smeg not only offers our retail partners a stylish alternative, but also, a brand that occupies a broad and unique market position with its product and price range. This makes the brand's levels of innovation and quality available to all our retail partners customers,” said David Morris, MHK-UK’s sales manager.
MHK-UK’s retail partners will gather on the 28th February, at Smeg UK’s Abingdon-based head office, for a presentation of the product range. This event is also open to independent retailers expressing an interest in becoming an MHK-UK retailer.
Pictured left to right: Kris Horley, head of kitchen channel for Smeg UK with Paul Wheeler, sales director for MHK-UK.