Rangemaster has launched a new consumer cookware promotion on a selection of its induction range cookers, which it says will offer retailers an opportunity to drive sales in the second half of 2020.
Consumers can receive a free Rangemaster three-piece saucepan set, worth £169.99, when purchasing selected induction range cooker models until 31st October 2020. The promotion is available across Nexus SE, Nexus, Elise, and Elan Deluxe models, plus the new Nexus Steam. The models all feature Rangemaster’s next-generation induction system, which features low-temperature settings, boil dry protection, and bridging function to join two large cooking zones. The three-piece cookware set is suitable for all hob types and comprises 16cm, 18cm and 20cm saucepans with glass lids.
Retailers have access to new digital POS material to alert consumers to the promotion, while increased online activity, including heightened visibility on the Rangemaster website and supporting social media activity is planned to enhance awareness. A range of assets are also available for retailers to download and promote on their own social media channels and websites.
Iskender Diker, director of sales and marketing at Aga Rangemaster, said: “We are always looking for ways to support our retailers and offer incentives that drive sales. We’re sure this promotion will introduce many more consumers to Rangemaster, Britain’s No. 1 range cooker manufacturer, while maximising sales for our nationwide partners.”