Traditionally a utiliarian space, the bathroom has become an arena where consumers can let their imaginations run wild – Maria D Arráez, director of Tile of Spain UK, reveals the latest designs for a more playful interior.
Whether used on a bathroom floor or as a statement splashback, it's undeniable that porcelain and ceramic tiles are a truly practical choice for high moisture areas like a bathroom. Easy to maintain, non-absorbent, stain-resistant, water-resistant and hygienic, ceramic tiles boast an array of benefits for homes. But adding playful tiles into a bathroom is a great way to incorporate colour, design and impact into a scheme – and with such a range of sizes, patterns and colours to choose from, there is a product to suit any style.
From themed motifs like floral prints and natural-effect stone designs to mix-and-match surfaces, vintage inspired patterns or textured designs, the trend towards playful tiles reflects a broader desire to make bathrooms not just practical, but also enjoyable and expressive spaces.
Playful designs provide designers with an array of design possibilities and creative expression, enabling them to create unique and visually striking spaces. This in turn also allows for versatility as there are a wide range of patterns available from modern to traditional bathroom schemes.
Designers can also use patterned tiles to create custom designs, with some Spanish brands offering the opportunity to customise during the manufacturing process.
Offering a diverse and unique range of patterned tiles can help retailers differentiate themselves from their competitors. Giving customers a more varied choice of product can lead to higher foot traffic and increased sales for the retailers as patterned tiles are a great way to stay on top of the latest tile trends, meaning they remain front of mind for customers looking for on-trend designs.
In showroom spaces, displaying patterned tiles can help draw customers in by creating impactful and eye-catching displays that help customers visualise playful prints in their own homes.
