For the second time in a year Haier UK has launched a nationwide out-of-home (OOH) advertising campaign. This activity is said by the company to form part of a wider campaign that is seeing the brand advertise to their audiences 365 days a year. The strategy from Haier UK includes 'always on' digital, lifestyle, radio and also a new TV campaign across the Channel 4 network.
The campaign is part of the brand's vision to create an 'intelligent home revolution', with the TV and radio adverts focussing on Haier’s intelligent home revolution message. These will highlight the company's tailor-made solutions and fridge-freezers that keep food fresher for longer, connected wine coolers that preserve and enhance wine and are controlled via the hOn app, and also its A-rated washing machine range that uses advanced technology to deliver 'professionally laundered' clothes.
The OOH campaign across 31 sites will run for two weeks from 24th of May at various high-profile locations across the UK including Brent Cross Shopping Centre, Shepherds Bush, Regent Road, Manchester, Heartlands Parkway in the Midlands and Great West Road M4 corridor.
Antony Peart, director of brand and communications, said: “The launch of this exciting marketing campaign is another clear strategic commitment to our retail partners as we continue to develop the positioning of the Haier brand in the UK. It gives us a huge platform across several channels to tell our Connected Home message and for achieving our vision to be the first consumer choice for the smart home."