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BORA's Andy Cummings – Why seeing is believing in the world of kitchen retail

In a sector where product performance and premium design often take centre stage, it’s easy to overlook one of the most powerful tools we have as an i...
insight features

Thu 17th Jul 2025

Bora's Andy Cummings – Live cooking demos turn seeing into believing

When it comes to selling high-end appliances, nothing beats cooking demonstrations to showcase the impressive results that can be achieved with the la...
insight features

Mon 9th Sep 2024

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Interview: Monty Ravenscroft – Hidealoo can lead a bathroom revolution
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BORA's Andy Cummings – Why seeing is believing in the world of kitchen retail
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Thu 17th Jul 2025

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