Features By Katrina Bell
40 results
Katrina founded boutique digital agency Aardvark Multimedia in 2003, and has been a B2B journalist for over 25 years. She was the author of the Web Dr column for Essential Kitchen & Bathroom Business magazine focussing on online marketing strategies for KBB businesses.
Digital marketing – Are you tracking your social media mentions?
Users that @ you are usually trying to get your attention, and there are tools available to help you keep an eye on your...
Digital design trends – Why websites need to become more human
It’s time to reimagine websites, says Katrina Bell. This year we need to throw out those annoying automated features a...
Expert view: Can TikTok help you to reach new customers?
The Chinese micro video app TikTok is notoriously skewed towards a millennial and younger audience – so does the app h...
Expert view: 5 ways to become a good social media storyteller
Writing social media posts has become a complicated business – so do you have the skills to make your customers listen...
Expert view: Should the metaverse matter to KBB retailers?
Described as a virtual version of the Internet, a brave new world of augmented experiences is just around the corner –...
Expert view: Making sales on Instagram – it's easy when you know how
Does it sometimes feel like everyone else is coining it in, but you've yet to work out the special sauce? Katrina Bell c...
Expert view: Is it ever a good idea to buy followers to show growth?
When your competitors’ feeds seem to be mobbed by crowds and enjoying a deluge of likes, the temptation to bump up you...
Expert view: Is WhatsApp the unsung hero of marketing tools?
Customer service and its unloved cousin, advertising, have migrated in the last couple of years to a more layered landsc...
Expert view: When are the best times to be posting on social media?
Knowing when your customers want to see your posts will not only inform what you communicate but produce a more enthusia...
Expert view: So where to next for the Internet of Things?
It's been hyped as the next big thing for 15 years, but after all this time, have our 'smart homes' really got any smart...
Expert view: Read this now! Are your calls to action being ignored?
If those hot buying buttons on your website or socials are gathering dust, borrowing ideas from the likes of Apple or Mo...
Expert view: Is your Facebook reach a joke? This could be why...
Facebook has released new data about how it processes what people see in their feeds, which can be broken down into 4 ke...
Expert view: Slimming down your website could be the tonic it needs
If you're looking to give your digital offering a bit of a boost, there are easy-to-use tools available that make speedi...
Expert view: The hottest digital design trends to look out for in 2022
Our web expert Katrina Bell rounds up the latest design trends to help you get in front of the next wave of digital inno...
Expert view: Instagram Stories – one bandwagon it's worth jumping onto
Whether your posts are organic or paid-for advertising, Instagram Stories are a brand’s best bet on the social channel...
