Features By Katrina Bell
18 results

Features by Katrina Bell | 18 features

Katrina founded boutique digital agency Aardvark Multimedia in 2003, and has been a B2B journalist for over 25 years. She was the author of the Web Dr column for Essential Kitchen & Bathroom Business magazine focussing on online marketing strategies for KBB businesses.

Expert view: Is WhatsApp the unsung hero of marketing tools?

Customer service and its unloved cousin, advertising, have migrated in the last couple of years to a more layered landsc...

InsightFeatures Tue 19th Jul 2022

Expert view: When are the best times to be posting on social media?

Knowing when your customers want to see your posts will not only inform what you communicate but produce a more enthusia...

InsightFeatures Mon 6th Jun 2022

Expert view: So where to next for the Internet of Things?

It's been hyped as the next big thing for 15 years, but after all this time, have our 'smart homes' really got any smart...

InsightFeatures Thu 21st Apr 2022

Expert view: Read this now! Are your calls to action being ignored?

If those hot buying buttons on your website or socials are gathering dust, borrowing ideas from the likes of Apple or Mo...

InsightFeatures Thu 10th Mar 2022

Expert view: Is your Facebook reach a joke? This could be why...

Facebook has released new data about how it processes what people see in their feeds, which can be broken down into 4 ke...

InsightFeatures Wed 23rd Feb 2022

Expert view: Slimming down your website could be the tonic it needs

If you're looking to give your digital offering a bit of a boost, there are easy-to-use tools available that make speedi...

InsightFeatures Mon 17th Jan 2022

Expert view: The hottest digital design trends to look out for in 2022

Our web expert Katrina Bell rounds up the latest design trends to help you get in front of the next wave of digital inno...

InsightFeatures Tue 21st Dec 2021

Expert view: Instagram Stories – one bandwagon it's worth jumping onto

Whether your posts are organic or paid-for advertising, Instagram Stories are a brand’s best bet on the social channel...

InsightFeatures Wed 10th Nov 2021

Expert view: 5 of the best social media listening tools on the market

Choosing the right platform to track what your customers are saying about you and your competitors, and putting solution...

InsightFeatures Wed 20th Oct 2021

Expert view: 4 developer terms every website owner should know

Talking about your website shouldn’t need the presence of a translator to help you decipher what on earth's going on. ...

InsightFeatures Fri 10th Sep 2021

Expert view: How to make Twitter friends and influence people

Embracing customer service on Twitter doesn’t have to be a constant round of fielding Karens asking to see the manager...

InsightFeatures Tue 17th Aug 2021

Expert view: To app, or not to app? That is the question...

If you have an itch to create an app for your business, it’s vital that you ask yourself some serious questions before...

InsightFeatures Fri 6th Aug 2021

Expert view: 5G is coming – make no mistake, it will be a game changer

The last major overhaul in the process of future-proofing your website was undoubtedly mobile optimisation. With that la...

InsightFeatures Thu 15th Jul 2021

Expert view: How to win at hashtags – and avoid making a hash of them

The now ubiquitous hashtag has become part of social networks’ algorithmic DNA, however a little extra knowledge can n...

InsightFeatures Fri 18th Jun 2021

Expert view: How to make newsletters part of your e-marketing strategy

Once the golden child of e-marketing with an enviable engagement rate, the last five years have seen a souring of relati...

InsightFeatures Fri 11th Jun 2021