Features By Katrina Bell
38 results

Features by Katrina Bell | 38 features

Katrina founded boutique digital agency Aardvark Multimedia in 2003, and has been a B2B journalist for over 25 years. She was the author of the Web Dr column for Essential Kitchen & Bathroom Business magazine focussing on online marketing strategies for KBB businesses.

What Google's Year in Search 2023 tells us about consumer habits

Consumer buying habits may be eye-opening at first, but peel back a layer and the nation’s purchasing patterns are rev...

InsightFeatures Thu 25th Jan 2024

Digital marketing – Are you confident you speak fluent Google?

It might sound flippant, but it's a serious question – after all, SEO and Google speak are not always easy to understa...

InsightFeatures Fri 12th Jan 2024

Digital marketing: 5 hot trends to add to your 'to do' list for 2024

Predicting the future of design, apps, engineering and social media means having a lot of balls to juggle, so to help wi...

InsightFeatures Mon 11th Dec 2023

Digital marketing: Everything you need to know about dark socials

So how do you go about quantifying dark socials – those 'invisible shares' about your brand that happen through text a...

InsightFeatures Wed 22nd Nov 2023

Digital focus – Are your marketing emails feeling a bit stale?

Do you feel like you're running out of ideas and that your marketing emails are coming over as a bit – well – uninsp...

InsightFeatures Tue 12th Sep 2023

Digital marketing – Will Threads lead to the unravelling of Twitter?

The established social media platform space has a surprise contender with Zuckerberg’s newly launched text-based Threa...

InsightFeatures Mon 31st Jul 2023

Digital marketing – What is Bluesky and should you sign up for it?

A new invite-only social app is promising to upend social media norms, but could it all be just hot air? Katrina Bell di...

InsightFeatures Thu 22nd Jun 2023

Digital marketing – Can AI write your socials better than you?

ChatGPT and its stablemates Bard and Howly have been generating plenty of headlines around using artificial intelligence...

InsightFeatures Mon 5th Jun 2023

Three ways digital marketing can increase brand loyalty at the till

It's tough out there, and encouraging customers to be loyal to your brand takes time – Katrina Bell reveals three ways...

InsightFeatures Fri 28th Apr 2023

Digital marketing – Are you ready for your first influencer collab?

As the power of influencers continues to saturate marketing strategies, Katrina Bell reveals how to go about finding the...

InsightFeatures Thu 13th Apr 2023

Digital marketing: 3 ways to go viral on social media – in a good way

Lighting the social media touch paper can do wonders for your business's profile, but it's not so easy to achieve. Katri...

InsightFeatures Wed 22nd Mar 2023

Digital marketing – So what is a 'blue tick' worth to your business?

The much sought-after blue verification tick is an invaluable tool in establishing your brand’s social proof, but the ...

InsightFeatures Thu 9th Mar 2023

3 ways to master your Twitter analytics for a supercharged audience

Understanding Twitter analytics can help you curate an effective and engaging feed – Katrina Bell identifies 3 ways to...

InsightFeatures Tue 21st Feb 2023

Digital marketing – Are you tracking your social media mentions?

Users that @ you are usually trying to get your attention, and there are tools available to help you keep an eye on your...

InsightFeatures Tue 31st Jan 2023

Digital design trends – Why websites need to become more human

It’s time to reimagine websites, says Katrina Bell. This year we need to throw out those annoying automated features a...

InsightFeatures Fri 6th Jan 2023