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Is it worth sacrificing part of your marketing budget to pay for X?
Are you planning to pay for enhanced access and services on X/Twitter or are there better options for text-based social ...
What Google's Year in Search 2023 tells us about consumer habits
Consumer buying habits may be eye-opening at first, but peel back a layer and the nation’s purchasing patterns are rev...
Digital marketing – Are you confident you speak fluent Google?
It might sound flippant, but it's a serious question – after all, SEO and Google speak are not always easy to understa...
Digital marketing: 5 hot trends to add to your 'to do' list for 2024
Predicting the future of design, apps, engineering and social media means having a lot of balls to juggle, so to help wi...
Digital marketing: Everything you need to know about dark socials
So how do you go about quantifying dark socials – those 'invisible shares' about your brand that happen through text a...
Generalise generations at your peril, says KBB PR expert Alison Relf
Alison Relf, MD of KBB PR company Taylor Alden, reveals why she believes generalising generations is a dangerous route t...
Digital focus – Are your marketing emails feeling a bit stale?
Do you feel like you're running out of ideas and that your marketing emails are coming over as a bit – well – uninsp...
Digital marketing – Will Threads lead to the unravelling of Twitter?
The established social media platform space has a surprise contender with Zuckerberg’s newly launched text-based Threa...
Digital marketing – What is Bluesky and should you sign up for it?
A new invite-only social app is promising to upend social media norms, but could it all be just hot air? Katrina Bell di...
Digital marketing – Can AI write your socials better than you?
ChatGPT and its stablemates Bard and Howly have been generating plenty of headlines around using artificial intelligence...
Three ways digital marketing can increase brand loyalty at the till
It's tough out there, and encouraging customers to be loyal to your brand takes time – Katrina Bell reveals three ways...
Digital marketing – Are you ready for your first influencer collab?
As the power of influencers continues to saturate marketing strategies, Katrina Bell reveals how to go about finding the...
Digital marketing: 3 ways to go viral on social media – in a good way
Lighting the social media touch paper can do wonders for your business's profile, but it's not so easy to achieve. Katri...
Cavalier Marketing assets acquired by Aquadart Bathrooms
Certain trade and assets of Cavalier Marketing Ltd have, as of 7th March 2023, been acquired by Keighley-based Aquadart ...
Digital marketing – So what is a 'blue tick' worth to your business?
The much sought-after blue verification tick is an invaluable tool in establishing your brand’s social proof, but the ...
