With the desire to express individuality within the home increasing, Grohe is highlighting the breadth of choice in brassware colours and finishes it offers to help consumers create a customised bathroom space. In addition, in response to this rising demand, the company has introduced two new Matte Black finishes.
Phantom Black is the more premium option, supported by the Grohe Professional sub-brand. Thanks to a lacquer-coating technique, all Grohe Phantom Black products have been enhanced to be more durable, as well as being more resistant against corrosion, fading and scratches than Matte Black variants treated with powder coating. In addition, Phantom Black is more repellent to visible fingerprints resulting in it being easier to maintain and therefore requiring less cleaning – perfect for busy environments.
The Grohe Colours Collection, as well as the new Matte Black and Phantom Black, are available across the full suite of bathroom categories, including taps, showers, thermostats and flush plates which are also available as glossy black variants and accessories.
“Consumers are becoming more design savvy and are looking for bathroom solutions that, in addition to addressing their needs in terms of convenience and functionality, allow them to make a design statement. With our Grohe Colours Collection, as well as the newest colours Matte Black and Phantom Black, we are giving consumers and professionals a curated palette to let their creativity flow. At the same time, they can be sure to enjoy their bathroom for a long time thanks to the classic colour selection and surface quality”, says Benjamin Kraus, leader, categories, Lixil EMENA.
