Kitchen water place specialist, Blanco, has launched its latest consumer campaign aimed at driving awareness for the brand’s next-generation drinks system – Blanco CHOICE. The 10-week digital campaign will focus the cutting-edge features of Blanco CHOICE, delivering on Blanco's promise to provide customers with the benefits of a Blanco UNIT.
In the last 12-months, Blanco has invested in supporting consumer awareness and engagement, showcasing its products at key events including the Ideal Home Show, Grand Designs Live London, and Clerkenwell Design Week. The brand will also be at Grand Designs Live, Birmingham from the 2nd – 6th of October this year.
This latest digital consumer campaign is designed to reach targeted audiences and guide them towards Blanco’s dealer portal, to easily find their nearest kitchen showroom. The company says this campaign will help to 'position Blanco as the top choice for premium kitchen solutions, supporting customers in their kitchen renovation journey'. The campaign will also include a promotion for a free ETAGON sink with any purchase of a CHOICE drinks system. Users will have up to one year to redeem the offer.
The drinks system combines the Blanco CHOICE Icona semi-pro tap with the CHOICE.All water conditioning unit, which together create a customisable experience for the user. This campaign aims to inspire consumers on the multiple uses of Blanco CHOICE.
Commenting on this latest launch from the brand, Tamsin Mills, brand communications manager at Blanco, stated: “The CHOICE campaign is an important part of Blanco's strategy to support retailers. By investing in consumer-level awareness, Blanco is committed to helping retailer sales, ensuring that customers are well-educated about the benefits of a CHOICE drinks system.”
From digital assets shared across all social and digital platforms to instore point of sales materials for showroom, Blanco aims to show consumers how to use the CHOICE system and highlight the many benefits, including options like boiling or chilled, still or sparkling, and filtered water.
