Bora founder and CEO Willi Bruckbauer and his team invited industry players to the Bora Experience Days this autumn, during the Küchenmeile trade fair, to showcase a variety of innovations.
After a guided tour with the Bora Academy trainers, the international retail partners were introduced to the impressive new additions to the product range through direct conversations with product managers and sales colleagues. The atmosphere during the evening events in the iconic brand building, widely recognisable by its wing-shaped design, was just as lively as that of the Munich Oktoberfest happening at the same time.
Just like last year’s opening, the team from the HQ in Raubling and the nearby Niederndorf site, together with the local flagship store team, took charge of the entire organisation and hospitality. The colleagues joined forces to handle the catering, service and logistics without calling on any external service providers.
The event took place under the motto 'Eating Together', describing the company’s goal of making the everyday topics of cooking and eating an all-around positive experience, not only at the in-house exhibition for retail partners, but with well-thought-out portfolio expansions for every kitchen buyer.
Bora has developed an app to complement the updated Bora X PURE cooktop extractor system and the Bora X BO professional steam oven and extended its range to include a new innovation: the self-cleaning Bora Sink. At the same time, the company has dedicated an entire book series to the topic of food, which was presented hot off the press in Herford.
