Bora has revealed it is currently constructing an iconic building in Herford, the eastern Westphalian heart of the German kitchen furniture industry. The new complex is set to make the brand and product experience accessible to visitors in a number of ways. The creation of the new site aims to offer added value to not only customers and retail partners but also the city of Herford and its residents. The unconventional building right next to the B 239 bypass is visible from afar and easily accessible for all Küchenmeile visitors via the A2.
“We want to be close to our retail partners and enable as many prospective end customers as possible to enjoy the Bora Experience in person. We are therefore fully behind the investment in Herford as a new site,” said Bora founder and CEO Willi Bruckbauer.
The building has a total area of about 2,000sq m. The combination of expansive green spaces and experience areas within the 10,000sq m grounds, the open-plan design with huge windows and the carefully selected interior materials, which the brand says Bruckbauer always pays particular attention to as a qualified joiner, promises to provide an ideal work and display setting.
The outer shell and overhanging façade are clad in galvanised, perforated sheet metal with a range of hole sizes, creating a starry-sky-like impression from the inside. Beneath the building is room for 80 parking spaces, all shielded from the elements. As at other BORA sites, multiple electric charging stations have been provided.
The building will open in September 2023 in time for the Küchenmeile.