RAK Ceramics has opened the RAK Ceramics Design Hub during Design Week, located in Via Borgogna in the heart of Milan. The 400sq m space, designed by MMA Projects and the result of an investment of more than 1million Euros, aims at becoming the new go-to supplier for designers and contractors in search of a global partner able to offer complete and integrated lifestyle solutions, comprising surface coverings, sanitary ware, bathroom furnishings, tapware and tableware in porcelain.
The RAK Ceramics Design Hub of Milan, the 4th international outlet following Dubai, London, and Frankfurt, plays a key role in the strategy implemented by the group. The Design Hub offers a complete overview of the group and its brands. RAK Ceramics supplies a wide range of floor coverings and porcelain stoneware, large-size slabs and a collection of sanitaryware and bathroom furnishings combining material research and avantgarde design. In addition, Elie Saab, the licensed trademark of the renowned fashion brand, integrates the offering of RAK Ceramics with exclusive solutions for surfaces and bathroom furnishings. Finally, Kludi – a German bathroom and kitchen tapware brand , and RAK Porcelain, a collection of ceramic tableware.
“It is with great enthusiasm that we bring the energy, experience and innovative spirit of RAK Ceramics to the heart of such a lively and dynamic city as Milan. The opening of our RAK Ceramics Hub represents a milestone in the story of our group and an important statement regarding the course we intend to take, that of becoming a go-to name in the design world,” said Abdallah Massaad, CEO of RAK Ceramics. “We address designers as a Lifestyle Solution Provider, thanks to our complete and integrated product offering and global distribution: a promise that is reflected in the spaces of the new Design Hub in Milan”.
