Kitchen water specialist Blanco has announced the opening of a brand-new experience centre at its HQ in Oberderdingen, Baden-Württemberg – we find out more.
Blanco's new Brand Experience Centre at its headquarters in Oberderdingen, Baden-Württemberg, Germany spans an impressive 650sq m, and showcases all facets of kitchen water place design.
In a planning and construction period of 14 months, a team of experts consisting of designers, space planners, furniture builders and brand specialists have brought to life a functional and emotionally appealing space concept that focuses on practical experience and attention to detail.
The centre features modern lighting concepts, projection technologies, and large-scale image motifs that serve as visual highlights, and reflect the impactful aesthetic and strong tones of the company's recent rebrand.
The clean design of the space incorporates materials such as wood, travertine and stainless steel, alongside regionally typical sandstone, which can be found in the entrance and reception area.
The centre showcases the modular BLANCO UNIT portfolio, where industry partners from the kitchen trade, kitchen planners, architects, designers, and suppliers can experience a full range of possibilities for kitchen design.
Visitors can explore 6 thematic zones, called stages, where they can interact with 26 fully operational BLANCO UNITs. These units allow users to explore multifunctional sinks, customisable base cabinet systems and water systems.
The centre also highlights Blanco’s expertise in design, colour, and materiality, showing how the kitchen water place can be personalised to meet individual needs. The space even looks into Blanco’s manufacturing processes, showcasing the technical innovations that set their products apart. "Trying out is expressly encouraged," says Daniela Römgens, VP and head of global brand marketing.
In the future, the idea is that consumers will also have the opportunity to visit. "We don't just want a product or kitchen exhibition. We want to make it tangible how everyday life at the kitchen water place can be better designed with our solutions," says Römgens.
Blanco's CEO, Frank Gfrörer, believes the Brand Experience Centre is a critical step in strengthening the company’s brand profile. "The Brand Experience Centre clearly shows where we have developed in recent years. It contributes to making us tangible as a brand and impressively demonstrating our added value for the kitchen water place. This clear positioning will help us seize future growth opportunities," he says.
