Sophie Rose takes over from George Dymond as new head of Magnet


Mon 27th Oct 2025 by KBBFocus

Sophie Rose takes over from George Dymond as new head of Magnet

Sophie Rose takes over from George Dymond as new head of Magnet


Feature by KBBFocus | Mon 27th Oct 2025

Magnet has announced that Sophie Rose, its customer & commercial director, has been promoted to EVP for Nobia UK, taking over from George Dymond, who will be leaving the business later this year to take on a new role outside the company. 

On its LinkedIn account, Magnet said: "Since launching our 3-year plan last year, George has set Magnet on a strong path for growth, and now feels the time is right to hand over the reins and take the next step in his career. We’d like to thank George for his fantastic leadership and wish him every success for the future. 

"Over the past 2 years, Sophie has been a key member of our leadership team, bringing extensive retail experience and a genuine passion for our customers, colleagues, and partners. Having played a key role in shaping our strategy, she’s perfectly placed to now lead Magnet into the next phase of its journey, building on the strong momentum and success of the past year. We’re excited for this next chapter and confident that, under Sophie’s leadership, Magnet will continue to go from strength to strength."

Tags: kitchens, news, magnet, nobia uk, sophie rose