ASKO launches Nordic Fresh 2.0 Refrigeration Range to UK market

Premium Scandinavian appliance brand, ASKO, has unveiled its latest refrigeration range Nordic Fresh 2.0, introducing 3 innovative integrated models that redefine the modern kitchen experience. 

The Nordic Fresh 2.0 range includes an integrated fridge, integrated freezer, and integrated fridge-freezer, all developed to achieve minimal energy consumption, low operating noise, and intuitive operation. Each product is designed not only to store food but to preserve it in the most natural, efficient way possible, helping users reduce food waste. The range was recently honoured at the prestigious 2025 iF Design Awards and was recognised for its innovation, functionality, and exceptional aesthetics.

The Nordic Fresh 2.0 range is enhanced by connectivity with ASKO’s ConnectLife mobile app, enabling users to monitor and control their appliance remotely, for added convenience and smarter home integration.

Jag Sandhu, national account manager at ASKO, commented: “At ASKO, we believe that exceptional design should go hand in hand with intelligent functionality, and the brand-new Nordic Fresh 2.0 range is a testament to that philosophy. It’s engineered to not just store food, but to actively enhance freshness, reduce waste, and make everyday living sustainable, with every detail being thoughtfully considered in the design process.”