ASKO expands UK sales team with new national account manager

Premium Scandinavian appliance brand ASKO has appointed Michelle Churchill as national account manager in kitchen retail trade, as the company continues to build its UK presence and strengthen relationships with key kitchen retail partners.

Michelle joins ASKO with more than a decade of experience in the appliance sector. She spent almost 10 years at Electrolux, where she supported independent retailers through the Premier Partner team before progressing into national accounts as key account manager for Magnet. Michelle later moved to Wren Kitchens, supporting the senior national account manager and further strengthening her expertise in the kitchen retail channel.

In her new role, Michelle will be responsible for managing and developing ASKO’s kitchen retail accounts across the UK. Her focus will be on ensuring the brand’s premium products are well represented in showrooms, supporting retail partners with tailored solutions, and showcasing ASKO’s unique design-led and quality-driven approach to appliances.

Commenting on her appointment, Michelle said: “ASKO is a brand that stands for quality, longevity, and design – all of which are things I believe customers value. I like the fact that it’s not just another appliance brand, it has a genuine story and something different to offer the UK market. I’m looking forward to meeting customers and showing them why ASKO deserves a place in their showrooms.”