Jon Stanley on Caesarstone’s global design direction, to be unveiled at KBIS 2026

Porcelain innovation, ICON momentum and whole-home design leadership are set to take centre stage on Caesarstone's stand at KBIS 2026 – we catch up with Jonathan Stanley, Caesarstone's VP of marketing for Canada, UK & the Republic of Ireland, to hear more.

Caesarstone has confirmed KBIS 2026, which is taking place from 17th to 19th February at the Orange County Convention Center in Orlando, Florida, as a pivotal moment in its global design and innovation engagement programme, reinforcing the brand’s position at the forefront of international surface design for kitchen, bathroom and whole-home interiors.

As one of the most significant events in the global Caesarstone marketing calendar, KBIS continues to play a vital role in how the brand engages with designers, retailers and specifiers worldwide. For UK kitchen designers and retailers, the 2026 programme highlights a clear direction of travel: surfaces as the creative foundation of design, expanded opportunities through porcelain innovation, and accelerating demand for sustainable material solutions through ICON crystalline silica-free technology.

KBIS: A Global Platform for Designer Engagement

At KBIS 2026, Caesarstone will once again place designer interaction at the heart of its presence, using immersive experiences to demonstrate how surfaces shape mood, flow and spatial storytelling across interiors.

The stand will feature interactive mood-boarding experiences that begin with surfaces as the foundation of the design process, alongside curated design panels exploring global shifts in colour, texture and materiality.

“KBIS has always been a cornerstone of our global marketing calendar because it allows us to engage directly with the design community at the highest level,” says Jonathan Stanley, VP of marketing for Canada, UK & ROI.

“As a truly global brand, Caesarstone is uniquely positioned to identify and interpret international design movements. By starting with surfaces, we help designers see how material choices influence everything that follows – from spatial mood to long-term performance.”

Porcelain Innovation Driving Whole-Home Opportunity

Porcelain will be a major focus of Caesarstone’s 2026 innovations, reflecting the phenomenal growth of the category across global markets and its expanding relevance for UK designers and retailers.

New Caesarstone Porcelain designs will be showcased alongside model variations, including new thicknesses and finish options. These developments significantly broaden creative and commercial opportunities, extending well beyond the kitchen countertop into whole-home refurbishment projects, including kitchens, bathrooms, furniture applications and bespoke interior features.

This evolution aligns with a global design shift, where kitchen and bathroom specialists are increasingly becoming the creative lead for complete home redesigns – a trend seen not only in specific markets, but across the Americas, Europe and beyond.

“Porcelain represents one of the most exciting growth stories for Caesarstone globally,” says Stanley.

“What we’re seeing internationally is a fundamental shift in how designers and retailers operate. Kitchen and bathroom professionals are now leading whole-home design conversations, and our porcelain innovations are developed specifically to support that expanded role – creatively and commercially.”

ICON Momentum and the Future of Sustainable Surfaces

Demand for Caesarstone ICON and its proprietary crystalline silica technology continues to build, with KBIS 2026 marking the debut of new ICON designs – including surfaces scheduled to launch in the UK just weeks later, such as 5105 Calacatta Dreamwave.

The event will also provide an update on Caesarstone’s ongoing transition programme, as more of the brand’s most recognisable signature designs are re-engineered using the ICON formula, that is based on a new material blend featuring ~80 recycled material content. This reflects the increasing importance of sustainability in interior design and the growing expectation from discerning clients for environmentally conscious purchasing decisions.

“Sustainability is no longer a secondary consideration – it’s central to how clients evaluate design choices,” Stanley explains.

“ICON demonstrates how Caesarstone, as a global leader, can combine advanced material development with timeless aesthetics. Our transition to ICON across key designs reinforces our commitment to responsible innovation while staying ahead of global design and colour trends. Our newest designs debuting at KBIS also demonstrate the opportunities for groundbreaking new aesthetics with this unique technology.”

A Global Brand Shaping the Future of Interiors

From KBIS 2026, Caesarstone will continue to translate global insights into locally relevant solutions for UK designers and retailers, reinforcing its role as a partner in both creative leadership and commercial growth.

“Being a truly global brand allows us to see design shifts as they emerge, not after they happen,” concludes Stanley.

“That perspective enables Caesarstone to lead conversations around materials, sustainability and design direction supporting our valued retail and design partners across domestic and commercial interiors, now and into the future.”