Haier UK & Ireland appoints new MD following Diego Perrone's departure

Global appliance brand Haier has announced the appointment of Jim McEwan as managing director for the UK and Ireland. This became effective on Monday, 11th May. The company says that with 2 decades of industry experience, he is well positioned to lead the business through its next phase of growth following Diego Perrone’s departure as MD of the business in April, as he left to join the Electrolux management team. 

Jim McEwan, who previously served as chief commercial officer, steps into this role with more than 6 and a half years at Haier UK and over 2 decades of experience in the home appliances industry. His deep understanding of the brands, customers and the long-term strategy positions him strongly to lead the business through its next phase of growth.

On stepping into the role, he said: “I’m genuinely excited to take on this role at such a pivotal moment for Haier UK & Ireland. We have an incredibly strong team, a powerful brand portfolio and a clear ambition to keep raising the bar in consumer-focused home appliances.”

“Having worked closely with our partners, retailers and internal teams for many years, I’m looking forward to bringing even more focus, energy and alignment to the business. There is a lot to do, but there is even more to look forward to. Haier’s commitment to innovation and customer excellence is unmatched in the market. My priority is to continue building on that momentum and ensure we deliver the performance, service and leadership our customers expect.”