Haier highlights 'the power of care' at Roland-Garros 2026

Major home appliances brand Haier elevated its role as Roland-Garros 2026 official partner with 'From the Court to Everyday Life' – a thought-provoking event that redefined performance through the concept of 'care'. Led by moderator Alizé Lim, tennis player and TV host, the event highlighted different voices and perspectives to explore how care is the foundation of performance, on and off the court.

The starting point was sport, but the message moved naturally beyond the court. In tennis, what happens during a match is only the most visible part of performance. Behind every rally there is dedication, nutrition, recovery, mental focus and the ability to preserve energy and balance over time. In everyday life, the same principle applies. The quality of how people live is shaped by small, repeated choices, from the way they take care of themselves and preserve food, to how they use energy and water, organise time and make their homes more efficient, intuitive and responsive.

“At Haier, we believe that care is one of the most concrete expressions of innovation. In sport, care is what makes performance possible. In everyday life, it has the same value. It means taking care of ourselves, of the food we consume, of the resources we use and of the people we live with,” said Karim Bruneo, communication, public affairs, ESG and sustainability director at Haier Europe. “Our role is to create technology that makes these gestures simpler, smarter and efficient. This is what we mean by people-first innovation, solutions that start from real needs and become part of daily life in a discreet, useful and meaningful way.”