Hisense joins forces with John Lewis & Partners as part of its retail expansion strategy

Appliance manufacturer Hisense has announced a new partnership with John Lewis & Partners, bringing its latest range of televisions, soundbars and major domestic appliances to customers online, with televisions and soundbars also available to purchase in store.

Hisense says the partnership marks another milestone in its retail expansion strategy, increasing the brand's presence within one of the UK's most trusted premium retailers and giving more consumers access to its latest home entertainment and appliance innovations.

The collaboration expands Hisense’s presence within John Lewis & Partners’ major domestic appliance offering, with selected refrigeration, laundry and dishwasher products now available online. The range includes Hisense’s KitchenFit refrigeration and laundry solutions, designed to maximise kitchen space while offering seamless integration and energy-efficient performance.

The partnership forms part of Hisense’s continued commitment to strengthening its retail presence across the UK, ensuring customers can access its award-winning products , recognised by leading industry experts including What Hi-Fi?, Which? and Quiet Mark, and experience the benefits of its technology innovations through trusted retail environments.

As part of the partnership, Hisense is also bringing 100-inch TVs to John Lewis & Partners for the first time, expanding the retailer’s premium large-screen offering and responding to growing consumer demand for immersive home entertainment experiences.

Howard Grindrod, vice president at Hisense UK, said: “Expanding our retail footprint is a key part of Hisense UK’s growth strategy, and we’re pleased to be working with John Lewis Partnership to bring a selection of our latest RGB MiniLED TVs, audio and home appliance ranges to even more customers. As demand for premium home entertainment and connected home technology continues to grow, this partnership enables consumers to experience our latest innovations through both online and in-store shopping, supported by dedicated displays that both showcase the products but allow consumers to experience the quality and performance of our products in-store.”

Matt Bundy, category lead for TV & AV at John Lewis & Partners, said: “We're pleased to welcome Hisense to our range, giving customers even more choice across home entertainment and major domestic appliances. The addition of Hisense's latest televisions, audio products and kitchen appliances complements our existing offering. The partnership supports our ongoing commitment to providing customers with quality products and a great shopping experience both in-store and online.”