Features By Katrina Bell
48 results
Katrina founded boutique digital agency Aardvark Multimedia in 2003, and has been a B2B journalist for over 25 years. She was the author of the Web Dr column for Essential Kitchen & Bathroom Business magazine focussing on online marketing strategies for KBB businesses.
How 2025 will bring fresh digital marketing opportunities for business
The New Year is a moment to reflect on your earlier strategy and embrace upcoming changes – Katrina Bell presents 4 di...
Digital marketing – Are you maximising your Google Business Profile?
Google has added the option to include your social accounts onto your Google Business Profile, so now is the time to mak...
Digital marketing – The demise of 'Likes' and what this means for you
As some social media platforms seem to be deprioritising hitting the Like button, Katrina Bell assesses what this means ...
Digital marketing – Has X-Twitter become too toxic for business?
As Elon Musk continues his one-man mission to create the most antisocial social media platform, organisations such as th...
Digital marketing – Should you be snooping on your competitors?
Call it market research, call it having a nose, but however you frame it, keeping an eye on your rivals’ activities ha...
Digital marketing – Is now the time to bin your blog section?
Have you been creating content for years and seen little return on your investment? Then now is the moment to think abou...
How Consumer Generated Content is the next killer marketing tool
Consumers' love for influencers seems to be on the wane – what they really want when they're about to buy is genuine f...
Digital marketing – Bad customer feedback could be your secret weapon
If you've received a bad customer review on your website or social platforms, there's a way of turning it to your advant...
Shadowbanned on your social platforms? Here's what to do
If your engagement has suddenly dropped significantly and is going nowhere, you may be in social Siberia – Katrina Bel...
Is it worth sacrificing part of your marketing budget to pay for X?
Are you planning to pay for enhanced access and services on X/Twitter or are there better options for text-based social ...
What Google's Year in Search 2023 tells us about consumer habits
Consumer buying habits may be eye-opening at first, but peel back a layer and the nation’s purchasing patterns are rev...
Digital marketing – Are you confident you speak fluent Google?
It might sound flippant, but it's a serious question – after all, SEO and Google speak are not always easy to understa...
Digital marketing: 5 hot trends to add to your 'to do' list for 2024
Predicting the future of design, apps, engineering and social media means having a lot of balls to juggle, so to help wi...
Digital marketing: Everything you need to know about dark socials
So how do you go about quantifying dark socials – those 'invisible shares' about your brand that happen through text a...
Digital focus – Are your marketing emails feeling a bit stale?
Do you feel like you're running out of ideas and that your marketing emails are coming over as a bit – well – uninsp...
