Features By Katrina Bell
48 results
Katrina founded boutique digital agency Aardvark Multimedia in 2003, and has been a B2B journalist for over 25 years. She was the author of the Web Dr column for Essential Kitchen & Bathroom Business magazine focussing on online marketing strategies for KBB businesses.
Expert view: Is WhatsApp the unsung hero of marketing tools?
Customer service and its unloved cousin, advertising, have migrated in the last couple of years to a more layered landsc...
Expert view: When are the best times to be posting on social media?
Knowing when your customers want to see your posts will not only inform what you communicate but produce a more enthusia...
Expert view: So where to next for the Internet of Things?
It's been hyped as the next big thing for 15 years, but after all this time, have our 'smart homes' really got any smart...
Expert view: Read this now! Are your calls to action being ignored?
If those hot buying buttons on your website or socials are gathering dust, borrowing ideas from the likes of Apple or Mo...
Expert view: Is your Facebook reach a joke? This could be why...
Facebook has released new data about how it processes what people see in their feeds, which can be broken down into 4 ke...
Expert view: Slimming down your website could be the tonic it needs
If you're looking to give your digital offering a bit of a boost, there are easy-to-use tools available that make speedi...
Expert view: The hottest digital design trends to look out for in 2022
Our web expert Katrina Bell rounds up the latest design trends to help you get in front of the next wave of digital inno...
Expert view: Instagram Stories – one bandwagon it's worth jumping onto
Whether your posts are organic or paid-for advertising, Instagram Stories are a brand’s best bet on the social channel...
Expert view: 5 of the best social media listening tools on the market
Choosing the right platform to track what your customers are saying about you and your competitors, and putting solution...
Expert view: 4 developer terms every website owner should know
Talking about your website shouldn’t need the presence of a translator to help you decipher what on earth's going on. ...
Expert view: How to make Twitter friends and influence people
Embracing customer service on Twitter doesn’t have to be a constant round of fielding Karens asking to see the manager...
Expert view: To app, or not to app? That is the question...
If you have an itch to create an app for your business, it’s vital that you ask yourself some serious questions before...
Expert view: 5G is coming – make no mistake, it will be a game changer
The last major overhaul in the process of future-proofing your website was undoubtedly mobile optimisation. With that la...
Expert view: How to win at hashtags – and avoid making a hash of them
The now ubiquitous hashtag has become part of social networks’ algorithmic DNA, however a little extra knowledge can n...
Expert view: How to make newsletters part of your e-marketing strategy
Once the golden child of e-marketing with an enviable engagement rate, the last five years have seen a souring of relati...
