Global appliance brand Haier has announced it has recently partnered up with Sky’s leading channels in a sponsorship opportunity for two months, which is also set to be supported by a new double-decker mega rears and digital screens advertising campaign. This activity forms part of a wider campaign that sees the brand continue to advertise to their audiences 365 days a year as part of their ongoing marketing strategy.
The campaigns highlight a range of products including the I-Pro Series 7 washing machine, the Wine Bank 50 Series 7 wine cellars, and the four-door Cube Series fridge-freezers. The aim is to leverage Haier's brand positioning to UK consumers of its premium, superior designed cooling and laundry ranges to be the ‘First Consumer Choice for the Smart Home’.
The double-decker mega rears run across London and Manchester until January 2022 and the digital screens will run across 28 sites nationwide including various high-profile locations across London Brent Cross, Staples Corner, the Midlands, and Glasgow.
Antony Peart, director of brand & communications, said: “This launch, another of our exciting marketing campaigns, is further evidence of our commitment to continue to develop the positioning of the Haier brand in the UK as part of our strategic marketing plan for 2021 and onwards into 2022."