Benchmarx, part of the Travis Perkins PLC group, has pledged its support to the British Institute of Kitchen, Bedroom and Bathroom Installation (BiKBBI) by becoming its latest corporate sponsor.
With 160 stores across the UK, the kitchen and joinery specialist has offered consumers specialist kitchen design solutions since 2006, as well as high-quality, ready-assembled kitchens and access to leading kitchen and appliance brands.
With BiKBBI continuing to strengthen its network of support from leading names in the KBB industry, this new partnership will serve to enhance the organisation's reach. The BiKBBI says that this in turn will help to further promote the importance of installation to the wider audience by bringing manufacturers, retailers and installers together.
Damian Walters, CEO of BiKBBI, said: “Collaboration is a key element of the role we play within the KBB industry, and the more brands and businesses we can engage, the stronger our proposition will be and the greater impact we can have on driving development within the industry. We are delighted to have Benchmarx on board and look forward to working with them.”
Speaking about the partnership, John O'Keeffe, MD of Benchmarx, said: "We are proud to support the BiKBBI, recognising the valuable contribution the organisation makes to the KBB industry. As Benchmarx enters the market with our Contract Installation offering, it is important that we assist the ongoing work by Damian and the team in addressing key issues such as the KBB skills crisis. I’m delighted that we support tradespeople with a great product, price and service, we can expand our reach to support the industry as a whole."