Sirius welcomes Midea as new approved supplier to the group

KitchensNews Tue 27th Feb 2024 by KBBFocus

Sirius welcomes Midea as new approved supplier to the group

Sirius welcomes Midea as new approved supplier to the group



Sirius Buying Group, major buying group of electrical appliances and kitchen retail solutions, has welcomes major domestic appliances manufacturer, Midea, as a new approved supplier to the group. Midea has an extensive range of globally recognised household names in its portfolio including Toshiba, Midea and Comfee. 

Marion Morton, head of commercial at Sirius Buying Group, said: “We are really excited to work with Midea, to ensure that our members have access to even more quality products and services to grow their businesses within the UK MDA market. Our members are always keen to develop new revenue streams in order to give an excellent customer journey by offering a range of leading brands and products. With this in mind, the offer from Midea, will definitely support our mission to promote sustainability and increase profitability for the independent retailer.” 

Maximising the benefits of Sirius’ distribution partners, DAD will play a vital role in distributing  a range of products by Midea, developed with Sirius, to provide members access to a comprehensive product collection with the ability to order direct. DAD have been an approved supplier to Sirius since 2001, and have established an extremely strong relationship throughout the group and with its members. By positioning themselves as a key partner, DAD is in the prime position to fulfill the opportunities that Midea will bring to Sirius Members as the latest approved supplier to the group.

Tags: kitchens, news, sirius buying group, midea, marion morton

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