Sirius Buying Group, the major buying group of electrical appliances and kitchen retail solutions, has announced that the UK’s largest supplier to the kitchen trade industry, Waterline, is the latest approved supplier to join the group from 1st January 2024.
Established in 1985, Waterline is recognised as the UK’s largest supplier to the independent kitchen retail sector and in 2011, became part of the Crown Imperial Group. With a product portfolio comprising 34 of the best brands in kitchen furniture, appliances, sinks, taps, wirework and ancillary kitchen products, Waterline delivers nationwide with a distribution head office in Newport Pagnell, and depots in Bolton and Bristol.
Marion Morton, head of commercial at Sirius Buying Group, said: “We are really excited to work with Waterline to ensure that our members have access to even more quality products and services to grow their businesses within the UK kitchen space. Our members are always keen to develop new revenue streams in order to deliver the latest innovations and next-level customer service. With this in mind, the exclusive offer from Waterline will definitely support our mission to safeguard and increase profitability for the independent retailer.”
Rob Taylor, sales director at Waterline, said: “The kitchen remains pivotal to family life so we are very pleased to become an approved supplier to Sirius Buying Group, to expand our reach and inspire even more homeowners with the latest in high quality, affordable kitchens nationwide. Our customers rely on us to deliver the best brands in kitchen furniture, appliances, sinks, taps and accessories, which is why we’re thrilled to bring our comprehensive range to a new customer pool of retail members who are ready to receive our support and exclusive group promotions.”
