This Spring sees the unveiling of the latest bathroom collections from Bathrooms to Love, PJH’s exclusive bathroom brand. Featuring over 100 new additions across its furniture, heating, bath and washbowl categories, the Bathrooms to Love Collection is showcased in a new 360-page consumer brochure. The collection is supported with a package of stockist sales and service benefits – forming part of the Bathrooms to Love BOND – as well as with the ‘First Choice’ distribution support of PJH.
The theme of this season’s launch centres around ‘Nature's Palette’, inspired by the influence of nature on bathroom design. Muted shades and pastel colours merged with tactile finishes gives rise to many new Bathrooms to Love products.
Illustrated with lifestyle photography, bathroom furniture launches include 3 modular collections. Finishes include on-trend colours, such as Matt Peony, Matt Smoke Blue and Matt Clay, including some Supermatt Fingerprint-proof finishes too. And design-wise, options include geometric-styled fascias, chamfered edge finishes, push-to-open drawers and doors, and solid wooden unit legs.
Continuing with the soft fluting trend, already introduced last year on furniture and wetrooms, Bathrooms to Love now offers a new fluted freestanding bath, and a fluted vessel basin. Metallic finishes continue to evolve too, and heating options now include two new ladder radiator ranges, available in a range of brushed brass, matt black and chrome choices.
The Bathrooms to Love product launches will be supported with a refreshed platform of sales tools, including new POS materials, product swatches, take-away range cards and product feature stickers. Also available is an updated Virtual Showroom, new product QR codes with Augmented Reality links, engaging new product videos, and display deals with enhanced terms.
Available from stock and supported with Next Day Delivery (to 93% of UK postcodes), including the opportunity to deliver to store or home, the new Spring/Summer Bathrooms to Love Collection is now available to order via PJH’s Partners Portal e-commerce website.
