PJH has announced the launch of its new Bathrooms to Love website (www.bathroomstolove.uk), which has been created with many new features and tools to support the retailer as part of its Bathrooms to Love BOND initiative.
The new website also hosts Enhanced Stockist Locator Pages, which can be managed and kept up-to-date easily through their PJH Partners Portal account. These Retail Showroom pages provide a new dedicated platform for retailers to promote their services such as branding, opening hours and installation capabilities, allowing them to directly connect more personally with customers and drive business to their showrooms. Users can browse ‘By Style’, where they will find bathroom design inspiration in the form of style blogs, or ‘By Product’, where they will find the whole product offering split into categories. In addition, the Bathrooms to Love social media platforms are actively driving more traffic to the site.
Thanks to Augmented Reality technology, customers can visualise how Bathrooms to Love products will look in their own spaces. Consumers can also create a personal Wish List of favourite products, which through a brand-new Showroom Locator tool can also be sent to their chosen retailer. The facility to order or download a brochure is also offered.
Sally Hough, Multi-channel marketing manager, PJH, said: “Supporting the retailer through our Bathrooms to Love BOND initiative, the new Bathrooms to Love website takes our online presence to a whole new level. This provides retailers with the tools to showcase their services and bridge that all important gap between the consumer and retailer on their buying journey. It’s an invaluable marketing and support tool for our retailers and, coupled with our social media channels – Instagram, Pinterest, Facebook and TikTok, will help to drive footfall and sales directly to their business.”