LG highlights connected home living with ThinQ ON at IFA 2024

KitchensNews Wed 4th Sep 2024 by KBBFocus

LG highlights connected home living with ThinQ ON at IFA 2024

LG highlights connected home living with ThinQ ON at IFA 2024



LG Electronics (LG) is unveiling the LG ThinQ ON AI home hub at IFA 2024 in Berlin, Germany, from 6th - 10th September. This innovative hub provides connectivity and expandability, positioning itself as the centrepiece of a comprehensive smart home ecosystem, where LG’s appliances and AI work in unison to deliver customised comfort and convenience. 

The AI home hub connects with an array of appliances and devices, making it easy for anyone to configure and enjoy a personalised AI-powered home. ThinQ ON continuously learns from individual usage patterns and broader usage trends to tailor customers’ daily experiences, which LG says is accelerating the realisation of its 'Zero Labor Home' vision.

Compact and lightweight, LG ThinQ ON is equipped with an AI speaker that facilitates conversations with LG’s AI voice assistant and lets users listen to their favorite audio content. Users can control their AI appliances and living spaces with spoken commands. In addition to comprehending everyday language, LG’s AI home hub can understand the context of conversations and determine user preferences for each connected appliance, IoT device and service. What’s more, the ThinQ ON autonomously monitors all elements within the smart home ecosystem, informing users when a task is completed (e.g. the washer has finished a cycle) or if any issue had been detected. 

To further enhance the connectivity of the ThinQ ON, LG acquired the smart home platform company Athom in July of this year. Athom’s flagship smart hub, Homey Pro, can connect to over 50,000 devices. The Homey App Store features around 1,000 applications for connecting and controlling products from various global brands. 

The ThinQ ON uses LG Shield, the company’s proprietary security system, to protect customer data at all times – from collection and storage to usage. LG Shield encrypts user data and securely stores it in a separate server. Additionally, data modifications required are made within a secure environment, preventing external parties from tampering with the operational code and ensuring customers’ safety.

“An AI voice assistant and hub that serves as the centre of the smart home, ThinQ ON brings us significantly closer to realising our vision of the Zero Labor Home,” said Lyu Jae-cheol, president of LG Electronics Home Appliance & Air Solution Company. “LG aims to make the ‘AI Home Lifestyle’ accessible to everyone, and will continue to deliver customised comfort, care and convenience through its Affectionate Intelligence solutions.” 

Tags: kitchens, news, lg electronics, lyu jae-cheol, appliances

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