Selena Quick, founder and MD of PAD, reveals how the business has become the 'designer's choice' by offering an umbrella design and build approach that doesn't take the kitchen in isolation.
Kitchens today are no longer standalone spaces – they are central to how people experience their entire living environment. Yet even in high-end projects, kitchen design can fall short in form and functionality when developed in isolation from the rest of the home. The result? A disconnected living space and a fragmented renovation process.
There are 2 key areas here: design and delivery. The gap in both created the challenge – and the opportunity – that led PAD to become The Designers Choice, building on an extensive background in residential property development for private clients.
Our architectural approach to design means we consider the entire space the kitchen sits within, not just the product itself. And because we’re experienced in the full project lifecycle, we understand what’s actually required in terms of service to enhance both delivery and client experience. This is why we work closely with architects, interior designers and contractors from the first sketch through to final fit, helping clients balance budget, aesthetic and functionality.
Alongside our core kitchen offering, we provide a tailored Design and Build service for clients undertaking internal reconfigurations and living space renovations. This sits under the same umbrella, allowing us to manage smaller-scale building works that would typically fall outside the scope of larger contractors. It’s a natural extension of our experience, created to ensure our kitchens are delivered within spaces that fully support the design intent. As more homeowners seek a streamlined solution, this integrated approach allows us to ensure quality and consistency by managing associated works directly with one informed point of contact.
On larger home renovations, extensions and new builds, our interior designers get involved early to support spatial planning and detailing, ensuring the kitchen enhances the wider scheme both visually and practically. By engaging at the earliest stages – well before a cabinet is specified – we help address architectural fundamentals like glazing strategies, zoning, material continuity and flow. This avoids common pitfalls such as timeline overruns, budget misalignment and design compromises, ensuring the kitchen becomes an integral part of the home, not an afterthought.
As we approach a decade in business, our ethos remains clear: true kitchen integration is the new standard. We provide a vital service to design professionals and homeowners alike, aligning vision with execution, and design with build, so kitchens flow and function to enhance how people actually live.
