Omega introduces new painted birch In Frame range

Omega has announced the launch of its latest product range In Frame – a timeless style that is available to order from September. The company says the new 23mm thick solid Birch door style will be introduced alongside 9 new paint colours and a rich walnut cabinet and drawer box offering a refined option that brings warmth, character, and long-lasting appeal.

Omega has completed a significant showroom investment to fully showcase the vast range content available, delivering a high-end, handcrafted aesthetic and underlining the company’s dedication to meeting customer solutions and design leadership in the UK market.

James Bishton, retail sales director at Omega, commented: “The launch of In Frame is a proud moment for Omega, representing the next step in the evolution of our kitchen collections. With our partners needs for a product of this nature fully understood, we have combined several key elements to exceed customer expectations through quality, choice, service reliability and exceptional value.

The reaction from customers to the innovations introduced, such as bespoke sizes, feature units, 4-week lead time, own branding and aggressive pricing for a door of such quality, has been extremely positive.”

As part of the launch, Omega is also unveiling its newly updated showroom, with a significant area dedicated to the In Frame range. Designed to reflect the full kitchen lifestyle offering for today’s modern living, the expansive kitchen space includes dedicated zones such as a boot room, utility, and dining area, demonstrating how Omega kitchens can seamlessly integrate style and functionality across the home.

Ben Jones, head of design at Omega, said: “We set out to create a space that feels timeless yet unmistakably bold. Combining and blending a careful balance of classical detailing and sleek contemporary finishes, this in-frame kitchen embodies our evolution into a high end, sophisticated design aesthetic which embraces elevated craftsmanship and luxury styling.”

In Frame is available to view at Omega now and will be available for delivery in the Autumn.