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Digital marketing – Has X-Twitter become too toxic for business?

As Elon Musk continues his one-man mission to create the most antisocial social media platform, organisations such as the BMA and Lyrical Communicatio...
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Wed 21st Aug 2024

Is it worth sacrificing part of your marketing budget to pay for X?

Are you planning to pay for enhanced access and services on X/Twitter or are there better options for text-based social content? Katrina Bell investig...
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Fri 22nd Mar 2024

3 ways to master your Twitter analytics for a supercharged audience

Understanding Twitter analytics can help you curate an effective and engaging feed – Katrina Bell identifies 3 ways to make the platform a truly worth...
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Tue 21st Feb 2023

Expert view: How to make Twitter friends and influence people

Embracing customer service on Twitter doesn’t have to be a constant round of fielding Karens asking to see the manager. There’s a host of ways you can...
insight features

Tue 17th Aug 2021

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