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Digital marketing – Has X-Twitter become too toxic for business?

As Elon Musk continues his one-man mission to create the most antisocial social media platform, organisations such as the BMA and Lyrical Communicatio...

insight features

Wed 21st Aug 2024

Is it worth sacrificing part of your marketing budget to pay for X?

Are you planning to pay for enhanced access and services on X/Twitter or are there better options for text-based social content? Katrina Bell investig...

insight features

Fri 22nd Mar 2024

3 ways to master your Twitter analytics for a supercharged audience

Understanding Twitter analytics can help you curate an effective and engaging feed – Katrina Bell identifies 3 ways to make the platform a truly worth...

insight features

Tue 21st Feb 2023

Masterclass (Sigma 3)

Expert view: How to make Twitter friends and influence people

Embracing customer service on Twitter doesn’t have to be a constant round of fielding Karens asking to see the manager. There’s a host of ways you can...

insight features

Tue 17th Aug 2021

Crown / Waterline
Rotpunkt UK

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