Features By Katrina Bell
51 results
Katrina founded boutique digital agency Aardvark Multimedia in 2003, and has been a B2B journalist for over 25 years. She was the author of the Web Dr column for Essential Kitchen & Bathroom Business magazine focussing on online marketing strategies for KBB businesses.
Expert view: 5G is coming – make no mistake, it will be a game changer
The last major overhaul in the process of future-proofing your website was undoubtedly mobile optimisation. With that la...
Expert view: How to win at hashtags – and avoid making a hash of them
The now ubiquitous hashtag has become part of social networks’ algorithmic DNA, however a little extra knowledge can n...
Expert view: How to make newsletters part of your e-marketing strategy
Once the golden child of e-marketing with an enviable engagement rate, the last five years have seen a souring of relati...
Expert view: Could embracing online retail be a 2020/21 silver lining?
Capturing the adaptiveness and willingness of consumers to now do more online can benefit the customer – and your busi...
Less is more: Could culling your social media power up engagement?
Business owners are continually being told that having a presence on multiple social media platforms is a shoe-in for mo...
The last word: How to harness the powerful potential of online reviews
Reviews now form an integral part of a business’s online portfolio and are an effective way of mining new data and con...
