How Consumer Generated Content is the next killer marketing tool
Consumers' love for influencers seems to be on the wane – what they really want when they're about to buy is genuine f...
Interview: Derek Miller on Scope Bathrooms' brand-new high-end studio
Glasgow-based retail and contract specialist Scope Bathrooms has just launched a brand-new design studio aimed at the to...
Cyncly's Alex Ainge: How cloud-based technology can support sales
The way we work is changing, in the KBB sector as much as anywhere else – but could cloud-based technology bridge the ...
Interview: Sonas CEO Richard Sloan – This is a marathon, not a sprint
Hot on the heels of making its debut at KBB Birmingham, Sonas Bathrooms’ CEO Richard Sloan talks to Nicola Hanley abou...
Insight: Indigenous founder Joss Thomas on how to design a garden spa
Joss Thomas, designer and founder of artisanal product supplier Indigenous, reveals his top tips for designing a success...
Interview: Nôsa MD Mike Manders on establishing his new brand
As former Lusso MD Mike Manders launches e-commerce bathroom brand Nôsa, Amelia Thorpe finds out how he plans to carve ...
Why there's now a shower toilet out there to suit every kind of client
Traditionally exclusive to only the wealthiest of customers, shower toilets have evolved as a category to offer entry-le...
Louis Pullen – How Grohe is shaping the future of shower design
Grohe Everstream has been designed to create the showering experience users expect but consuming as little water as poss...
Digital marketing – Bad customer feedback could be your secret weapon
If you've received a bad customer review on your website or social platforms, there's a way of turning it to your advant...
HiB's Robert Pattern on consumer demand and the move into Sanitaryware
HiB has extended its offering with a bold new range of striking sanitaryware designs to appeal to the current consumer â...
Insight: Why a marketing strategy isn't just vital for big businesses
Having a marketing strategy is not only important, but essential for your business regardless of its size – Chris Pepp...
10 back-to-wall baths for a blend of statement looks and practicality
The latest back-to-wall baths have all the luxe and gravitas of a freestanding centrepiece but work perfectly when space...
Bathroom focus: How quiet luxury became the essence of refinement
One of the latest trends to steal the bathroom spotlight is 'quiet luxury' – a carefully curated style that whispers r...
Interview: Hayley Bowman on Frontline Bathrooms' big 2024 comeback
Fresh from unveiling a host of new products at KBB Birmingham, Frontline Bathrooms' marketing manager Hayley Bowman tell...
Shadowbanned on your social platforms? Here's what to do
If your engagement has suddenly dropped significantly and is going nowhere, you may be in social Siberia – Katrina Bel...